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The strategies, tools, and education for your company
to stay relevant throughout industry change

ISA is the channel association for the Industrial
MROP industry – Leading The Channel Forward®

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Lead With Confidence

Staying relevant means evolving with the ever-changing market. We understand that it’s hard to know when and where to begin. Anticipating change and having the confidence in making the right decisions is the key to success.

We deliver actionable data, leading strategies, relevant education and powerful networks to help you leverage change and use it to your competitive advantage.

Engage

Expand your network, accelerate your education, engage in analytics, serve your industry.

Learn

Explore Channel 2.0, all our current initiatives for the channel and more in our education library.

Lead

Be an innovator, sponsor and donor helping Lead the Channel Forward®.

Join Today

Channel 2.0

Traditional supply channels and supporting sales models are no longer keeping up with End User needs and the rise of Industry 4.0. New capabilities and standards are required to stay relevant.

In response, ISA created Channel 2.0 to set a new standard of expectations. This strategic initiative helps all stakeholders (Distributors, Manufacturers, and IMRs) create better value for each other while attaining the goal of satisfying the End User’s evolving needs.

Learn more
John Mark

We are the people who Lead
The Channel Forward®.

Watch the Video

John Mark

CEO - BlackHawk Industrial

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Upcoming Events

Mark your calendars and plan to engage.

ISA23 – Phoenix, AZ

Where the MROP Channel Does Business™

April 17-19, 2023
Sheraton Phoenix Downtown +
Phoenix Convention Center
Phoenix, AZ

Registration Open

Industrial Sales & Marketing Bootcamp

A pre-conference workshop happening at ISA23

April 17, 2023
8:00 AM - 3:30 PM MT
Sheraton Phoenix Downtown
Phoenix, AZ

Sign Up

Next-Gen Talent Acquisition Bootcamp

A pre-conference workshop happening at ISA23

April 17, 2023
8:00 AM - 3:30 PM MT
Sheraton Phoenix Downtown
Phoenix, AZ

Sign Up

2022 Fall Summit

3 Networks – 1 Location:
Women in Industry, Emerging Leaders, SalesWerks

November 30 - December 2, 2022
Hyatt Regency Orlando
Orlando, FL or
Online Virtually

Access Recordings

2023 Fall Summit

The Channel's Best Professional Development Event.

November 1-3, 2023
Hyatt Regency Orlando
Orlando, FL

ISA24 – Charlotte, NC

Where the MROP Channel Does Business™

April 15-17, 2024
Charlotte Convention Center
Charlotte, NC

ISA Management

Brendan Breen

President

Brendan is a strategic thinker that brings his passion and extensive experience to the ISA team. Focused on the evolving needs of our stakeholders, Brendan develops and drives initiatives that ensure ISA Leads the Channel Forward ® helping member companies thrive.

Contact Brendan Breen

Jennifer Jones

Finance & Administration Manager

Jenn works closely with the ISA team to ensure smooth and efficient operations. She brings over 20 years of experience in finance, operations, and human resources knowledge to the team. She approaches all aspects of any job with a positive, hard-working mindset, and she is passionate about finding solutions.

Contact Jennifer Jones

Destani Barr

Director of Events

Destani is your contact for details related to network summits, annual conventions, and exhibitor services. Her industry experience and energetic personality, paired with her attention to detail guarantee a memorable event experience for all ISA Members!

Contact Destani Barr

Christina Bertino

Director of Marketing & Communications

Christina spearheads the marketing, creative & content for ISA events, products & services so you can Engage, Learn and Lead with ISA. Her combination of marketing savviness and big-picture strategic thinking coupled with laser-sharp attention to detail makes her a powerhouse.

Contact Christina Bertino

Joby Strobo

Director of Strategic Initiatives

Joby is here to help you learn about ISA and get connected! Focused on creating value for each member, Joby leads engagement and specializes in partnerships that link members with partners and business solutions required to navigate evolutions in the industry.

Contact Joby Strobo

Israela Washington

Membership Manager

Israela (you can call her Izzy!) is your go-to for all things membership. She’s here to exceed your expectations and ensure you make the most of your partnership with ISA. An expert in communicating and customer service, Izzy will help you navigate all ISA offerings so you can reach your business goals.

Contact Israela Washington

Olivia Grimmer

Marketing Assistant

Olivia is a creative dynamo who assists in all things marketing and communications. Through her creativity and keen attention to detail, Olivia ensures members are current on upcoming events, new products and services, membership benefits, and more.

Contact Olivia Grimmer

The ISA Team Culture

Our team is honest, supportive, and driven by growth. With our curiosity and entrepreneurial mindset, we always deliver superior value and a world class experience for the members we serve.

Our Team Values

Trust, Transparency, Respect, Equality, Appreciation, Fun, Hard Work, Creativity, Balance

Want to know more?

Call us at (866) 460-2360, or submit your question below. We're here for you.


                
 
 
                        
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Access the benefits of membership by signing in with your ISA account. Not an ISA Member? Learn more about becoming an ISA member today.

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To all ISA Members and ISA Atlanta 2020 Attendees,

After continuous monitoring of the evolving situation with the novel coronavirus (COVID-19) and much deliberation, the Industrial Supply Association (ISA) is announcing today that the ISA Board of Directors have voted to cancel ISA Atlanta 2020 scheduled to take place April 20-22 in Atlanta, Georgia. Everyone at ISA understands and appreciates the time, effort, and resources that you have put into preparing for this event. Like you, we have been working hard, and were looking forward to coming together to Engage, Learn and Lead.

This decision was made after careful review of the most recent facts from the Centers for Disease Control (CDC), World Health Organization (WHO), the Georgia Department of Public Health and other local authorities. Ultimately, the health, safety and well-being of our members, management team and the community at large led to this decision. Although difficult, as this decision comes at a significant cost to ISA which is a nonprofit, we know it’s the right thing to do.

With that in mind, it’s important to note that ISA is YOUR ASSOCIATION and ISA is OUR INDUSTRY. With over 118 years of history, our mission is to provide the strategies and tools to help companies remain relevant throughout industry change. This global pandemic, combined with the accelerating disruption we all are facing, demonstrates now more than ever the need for ISA to continue its pursuit of Leading the Channel Forward®.

The good news is that we have the financial strength to weather this storm. We plan to access our financial reserves to make that happen. These reserves are intended to protect ISA in times like this and for investing in value added programs that benefit ISA members and our industry.

With this decision, we are prepared to refund 100% of all registration, booth and sponsorship fees. However, recognizing the significant impact on our reserves, we are asking for your consideration in donating your registration, booth fees and/or sponsorships to the ISA Foundation, all or in part, at the level your organization is able to support. Foundation funds will only be used for education, research and/or scholarships and your organization will be recognized as a supporting patron of the Foundation helping ISA continue its mission critical purpose. Your donation will help continue the momentum and fuel the future of the Industrial MROP Channel. We recognize the magnitude of this ask, but if each company can help in some way, together, we will strengthen ISA, our community and industry overall.

In the coming weeks, a member of the ISA team will contact all ISA Atlanta 2020 participants to discuss refunds and or donations. Due to the large number of companies and attendees we ask for your patience as we begin this process. This is a priority and will be given the urgency it deserves.

In closing, I would like to thank everyone that has reached out with overwhelming support and positive feedback regarding the path and mission we are on. To all, please keep an eye out for upcoming announcements regarding the Lifetime Achievement Award, Innovation Impact Awards, Phase 2 Analytics for Distributor, Manufacturers and IMRs, Scholarships and so much more.

On behalf of the ISA Board of Directors, I would like to thank you for your patience throughout this decision-making process and your commitment to your association – ISA.

Stay up to date with the latest information we have here.

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Cancellation Policy for Registration:

The Emerging Leaders Virtual event will be recorded and available for thirty days after September 2nd 2020. Due to the virtual accessibility of this summit, no refunds will be issued if you are unable to attend the live event.

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Cancellation Policy for Registration:

The Women in Industry Virtual Summit 2020 will be recorded and available for 30 days after the event. Due to the virtual accessibility of the event no refunds will be issued if you are unable to attend the live event.

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Cancellation Policy for Registration:

Economic Guidance: Gearing Up for Growth Webinar will be recorded and available for 30 days after the event. Due to the virtual accessibility of the event no refunds will be issued if you are unable to attend the live event.

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First-Time Attendee Non-Member Rate Policy

This policy is for first-time attendees whose company has never been an ISA member or, whose company has not been an ISA member for the past 3 years.

Defining “First-Time”:

Occurrence:

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Emerging Leaders Hot Pass

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Emerging Leaders All Access Pass

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Member Rate Policy

To qualify for member rates, 2020 membership dues must be paid.

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Non-exhibiting Rate Policy

Non-exhibiting rate is for the first attendee only – any additional attendees, see the Member or Non Member rates.

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