array(0) { }

The strategies, tools, and education for your company
to stay relevant throughout industry change

ISA is the channel association for the Industrial
MROP industry – Leading The Channel Forward®

Learn More

Lead With Confidence

Staying relevant means evolving with the ever-changing market. We understand that it’s hard to know when and where to begin. Anticipating change and having the confidence in making the right decisions is the key to success.

We deliver actionable data, leading strategies, relevant education and powerful networks to help you leverage change and use it to your competitive advantage.


Expand your network, accelerate your education, engage in analytics, serve your industry.


Explore Channel 2.0, all our current initiatives for the channel and more in our education library.


Be an innovator, sponsor and donor helping Lead the Channel Forward®.

Join Today

Channel 2.0

Traditional supply channels and supporting sales models are no longer keeping up with End User needs and the rise of Industry 4.0. New capabilities and standards are required to stay relevant.

In response, ISA created Channel 2.0 to set a new standard of expectations. This strategic initiative helps all stakeholders (Distributors, Manufacturers, and IMRs) create better value for each other while attaining the goal of satisfying the End User’s evolving needs.

Learn more
John Mark

We are the people who Lead
The Channel Forward®.

Watch the Video

John Mark

CEO - BlackHawk Industrial


ISA Management

Brendan Breen


Brendan is a strategic thinker that brings his passion and extensive experience to the ISA team. Focused on the evolving needs of our stakeholders, Brendan develops and drives initiatives that ensure ISA Leads the Channel Forward ® helping member companies thrive.

Contact Brendan Breen

Jennifer Jones

Finance & Administration Manager

Jenn works closely with the ISA team to ensure smooth and efficient operations. She brings over 20 years of experience in finance, operations, and human resources knowledge to the team. She approaches all aspects of any job with a positive, hard-working mindset, and she is passionate about finding solutions.

Contact Jennifer Jones

Destani Barr

Director of Events

Destani is your contact for details related to network summits, annual conventions, and exhibitor services. Her industry experience and energetic personality, paired with her attention to detail guarantee a memorable event experience for all ISA Members!

Contact Destani Barr

Christina Bertino

Director of Marketing & Communications

Christina spearheads the marketing, creative & content for ISA events, products & services so you can Engage, Learn and Lead with ISA. Her combination of marketing savviness and big-picture strategic thinking coupled with laser-sharp attention to detail makes her a powerhouse.

Contact Christina Bertino

Joby Strobo

Director of Strategic Initiatives

Joby is here to help you learn about ISA and get connected! Focused on creating value for each member, Joby leads engagement and specializes in partnerships that link members with partners and business solutions required to navigate evolutions in the industry.

Contact Joby Strobo

Israela Washington

Membership Manager

Israela (you can call her Izzy!) is your go-to for all things membership. She’s here to exceed your expectations and ensure you make the most of your partnership with ISA. An expert in communicating and customer service, Izzy will help you navigate all ISA offerings so you can reach your business goals.

Contact Israela Washington

Olivia Grimmer

Marketing Assistant

Olivia is a creative dynamo who assists in all things marketing and communications. Through her creativity and keen attention to detail, Olivia ensures members are current on upcoming events, new products and services, membership benefits, and more.

Contact Olivia Grimmer

The ISA Team Culture

Our team is honest, supportive, and driven by growth. With our curiosity and entrepreneurial mindset, we always deliver superior value and a world class experience for the members we serve.

Our Team Values

Trust, Transparency, Respect, Equality, Appreciation, Fun, Hard Work, Creativity, Balance

Want to know more?

Call us at (866) 460-2360, or submit your question below. We're here for you.

  • This field is for validation purposes and should be left unchanged.
Announcing ISA24: Registration Now Open!
Registration for ISA 21 now open!
1-black1 23 45 6 7 8 Check Triangle1 Triangle2 Triangle3 TrigonTrigon2icon/remove xIconCreated with Sketch. IconCreated with Sketch. elcc-polygon enroll-lineXCreated with Sketch. XCreated with Sketch. facebook ShapeCreated with Sketch. instagram isa24-blue-curveisa24_background lesson1 lesson2 lesson3 lesson4 lesson5 lesson6 lesson7 lesson8 linkedin Group 3preparing-line preparing-line2printer search separator triangle-downTwitterCreated with Sketch. twitterX youtube