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The strategies and tools for your company
to stay relevant throughout industry change

ISA is the channel association for the Industrial
MROP industry – Leading The Channel Forward®

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Lead With Confidence

Staying relevant means evolving with the ever-changing market. We understand that it’s hard to know when and where to begin. Anticipating change and having the confidence in making the right decisions is the key to success.

We deliver actionable data, leading strategies, relevant education and powerful networks to help you leverage change and use it to your competitive advantage.

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Expand your network, accelerate your education, engage in analytics, serve your industry.


Explore Channel 2.0, all our current initiatives for the channel and more in our education library.


Be an innovator, sponsor and donor helping Lead the Channel Forward®.

Join Today
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Channel 2.0

Traditional supply channels and supporting sales models are no longer keeping up with End User needs and the rise of Industry 4.0. New capabilities and standards are required to stay relevant.

In response, ISA created Channel 2.0 to set a new standard of expectations. This strategic initiative helps all stakeholders (Distributors, Manufacturers, and IMRs) create better value for each other while attaining the goal of satisfying the End User’s evolving needs.

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We are the people who Lead
The Channel Forward®.

Watch the Video

John Mark

CEO - BlackHawk Industrial


Upcoming Events

Mark your calendars and plan to engage.

ISA Management

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Ed Gerber

President & CEO

Ed has worked in the industrial supply channel for over 30 years, and is a former chairman of the ISA board. He's all about helping our members succeed and leading ISA into the future. When you meet Ed, his passion and enthusiasm is contagious.

Contact Ed Gerber

Donna Benner

Vice President of Operations

Donna is an industry vet with over 25 years of operations experience and is focused on keeping the machine running efficiently. A skilled professional, she ensures we are delivering first-class service and value to our members.

Contact Donna Benner

Brendan Breen

Vice President of Strategic Initiatives

Brendan brings over 10 years’ experience from the association world to our team. Focused on the evolving needs of our stakeholders, Brendan develops and drives strategies that ensure ISA Leads the Channel Forward ® helping member companies thrive.

Contact Brendan Breen

Allison Beacham

Marketing & Communications Manager

Allison is a gifted communicator who enjoys connecting with ISA members. She brings her manufacturer experience and passion for growth and innovation to the table. She wants to know you and your brand.

Contact Allison Beacham

Destani Barr

Events Manager

Destani is your contact for details related to network summits, annual conventions, and exhibitor services. Her industry experience and energetic personality, paired with her attention to detail guarantee a memorable event experience for all ISA Members!

Contact Destani Barr

McKenzie Zutell

Member Services

Director of first impressions, McKenzie is focused on our members' needs, first and foremost. Whether you're a new or longstanding member, she's here to support you every step of the way.

Contact McKenzie Zutell

Want to know more?

Call us at (866) 460-2360, or submit your question below. We're here for you.

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